Cohort quality review
A cohort starts at 500,000 in MRR, adds 70,000 in expansion, loses 20,000 to contraction, and 30,000 to churn.
Inputs
- Start MRR: 500,000
- Expansion: 70,000
- Contraction: 20,000
- Churn: 30,000
Steps
- Ending cohort MRR = 500,000 + 70,000 - 20,000 - 30,000 = 520,000
- NRR = 520,000 / 500,000 = 104%
Result
- Net revenue retention is 104%.