Small ecommerce launch
A store has 15,000 in fixed launch costs, sells at 80, and incurs 35 in variable cost per order.
Inputs
- Fixed costs: 15,000
- Price per unit: 80
- Variable cost per unit: 35
Steps
- Contribution margin = 80 - 35 = 45
- Break-even units = 15,000 / 45 = 333.3
Result
- The business needs roughly 334 sales to break even.